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作者：升圳網(wǎng)   瀏覽量：2967 次   發(fā)布時(shí)間 ：2019-08-21

What brand promotion effect is better? What indicators should be assessed for brand promotion? More precisely, how to let consumers know my brand in all directions. The editor thinks that the following six points should be taken into consideration:

1 On the Internet - Perception Rate: Perception of the ratio between the effective population and the target market population by some or some combination means; 哈爾濱vr全景拍攝Perhaps this is my e-commerce course on geographical algorithm or contact point algorithm.



2 indicators - perception: the range of information that can be perceived, user population information - content of interest demand - network address information - real location information - relationship chain - 哈爾濱vr全景拍攝Communication and contact mode, etc. So only with perception can we make clear the effect of our promotion.



3 landing pages - arrival rate: the ratio of the final arrival of the marketing campaign to the perceptible population;哈爾濱vr全景拍攝 see how many visitors our landing page has received through some statistical software.



4. Text - Understanding: Can we analyze, understand and respond based on perceived information? 哈爾濱vr全景拍攝Therefore, a good text must be able to make users understand and solve users'problems.



5. Return on investment - perceived efficiency: the cost of reaching the target customers per unit of population;哈爾濱vr全景拍攝 it can also be measured by placing a single quantity on a commercial platform. Specifically, we can divide it into two kinds:



1) - Perception rate: According to the principle of sampling or full data measurement,哈爾濱vr全景拍攝 the proportion of the population known to potential users can be perceived;



2) - Feedback rate: The ratio of perceptual population with bi-directional loop to all target perceptual population.哈爾濱vr全景拍攝