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網(wǎng)絡(luò)營銷外包和營銷型網(wǎng)站一樣么

作者：升圳網(wǎng)   瀏覽量：2806 次   發(fā)布時(shí)間 ：2019-08-26

When many buyers buy products, they will enter keyword search, and many sellers do fill in the keywords carefully, but the effect may not be very good. Keyword is very important for the whole Listing. For example, if your product is selected, the picture is taken, and the price is good, but it is too worthless to be searched by the buyer. 哈爾濱營銷型網(wǎng)站,哈爾濱網(wǎng)絡(luò)營銷外包Today, Xiaobian has organized an article on keyword optimization and search, hoping to be helpful to you.

Firstly, six ways to optimize keywords are introduced.



1. Keyword writing Keyword try to use phrases or words, less sentences, phrases can be separated by commas, do not abuse well-known brand names and irrelevant keywords. Precision words should be put in front first, and the more keywords used, the better. In order to avoid being judged as cheating, try not to reuse them. If a keyword has more than one word,哈爾濱營銷型網(wǎng)站,哈爾濱網(wǎng)絡(luò)營銷外包 it should be arranged in the most logical order. Keyword rhetoric should be written according to the grammatical rules of Americans. Spelling should be correct. Attention should be paid to singular and plural numbers, commodity uses and characteristics. Combining festivals, do not add quotation marks for searching keywords. Use synonyms and synonyms as keywords. Search - After a word, Amazon will have related searches word recommendation, which can be used as a reference.



2. Keyword optimization keywords can generally be collected and sorted out by the following methods: common sense: from the perspective of consumers, see what keywords they will use to search the platform: choose the keywords that search the most on the platform and Top Seller hot keyword competition: observe the customs often used by popular sellers Keyword Buying Key:哈爾濱營銷型網(wǎng)站,哈爾濱網(wǎng)絡(luò)營銷外包 Search drop-down box, users search high-frequency words Business Report: browse/click/turnover/conversion off-site: Google Adwords, etc.



3. Screening core keywords is to determine the application weight of core keywords by the number of Best Sellers in the search results of keywords. For example: 哈爾濱營銷型網(wǎng)站,哈爾濱網(wǎng)絡(luò)營銷外包NFC Bluetooth Speaker = Bluetooth Speaker NFC Bluetooth Speaker = Bluetooth Speakers Note: Although the system search is not ordered, the word order in line with the habit of trying is more conducive to transaction.



4. Summarizing and evaluating brand keywords to optimize brand keywords is the same as optimizing cold-door keywords.哈爾濱營銷型網(wǎng)站,哈爾濱網(wǎng)絡(luò)營銷外包 Because it is a unique brand and iconic keywords, the competitiveness will naturally decrease. If this keyword is promoted, more users will know that it is a very good thing for product search optimization. Things. Advantages: A. High conversion rate of brand keywords; B. Low competitiveness of brand keywords. Note: A. Don't abuse famous brand keywords; B. Brand keywords also include your own brand - long-term goals and ideals.



5. Widely grasping long-tail keywords refers to a kind of short-sentence keywords which are relatively cold-hearted, non-core, 哈爾濱營銷型網(wǎng)站,哈爾濱網(wǎng)絡(luò)營銷外包low competitive heat, expanded by short-tail, or relatively long by itself; its greatest characteristics are low competitive heat, precise group orientation, less search, and high conversion rate; for new listing, long-tail key Words have obvious advantages.



6. Improving the attribute options of More Info pages in the product release of key attribute keywords belongs to the category of attribute keywords. We want to optimize Amazon keywords, at the very least, to fill in all the items in the left column of search results.



The optimization methods of the above keywords, the most important is to fill in the correct method, lock the keywords from multiple sources, to find the most accurate and most in line with consumer search habits.